Topics
The Topics section of Comparator allows SEOs and digital marketers to compare the Topical Trust Flow of multiple websites to highlight strengths, discover gaps, and identify link building opportunities to increase topical authority. By leveraging topical backlink data, SEOs and digital marketers can craft strategies to strengthen backlink profiles and digital PR campaigns and outperform competitors in key niches, driving relevance, authority, and organic growth.
Why are Topics Important?
Topics provides a detailed breakdown of Topical Trust Flow values that quantify the relevance and trustworthiness of backlinks within specific categories, such as business, shopping, arts, etc.
By presenting categorical data in a comparative format, Topics enables SEO professionals to:
- Identify a websites topical strengths: for example, understand which subject areas a website is most influential in.
- Spot gaps in topical authority: discover categories where a website may lack authority when compared to competitors.
- Visualise data intuitively: with a colour-coded chart to compare websites across different topical categories quickly.
Comparing Topical Strengths Across Websites
Topics allows users to compare up to ten websites. The interface displays:
- Topical Trust Flow values for each category, indicating the level of trust and relevance in that topic.
- Overall Trust Flow and Citation Flow score data for additional context about the websites overall backlink quality and quantity.
By analysing categorical backlink data, SEOs and digital marketers can understand how they compare to other websites in key topical areas. Data available from Topical Trust Flow, in this section of Comparator, provides actionable insights, such as:
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Niche strength:
- High score in the Shopping Category indicates strong relevance and trust in e-commerce related backlinks.
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Topical Relevance:
- Low scores in certain topics may reveal a lack of backlinks in areas where targeted link building efforts or content creation could improve authority.
For example, a comparison between e-commerce portals may reveal how a website enjoys a high Topical Trust Flow in "Business" but low Topical Trust Flow Values in "Shopping" when compared to competition, suggesting the opportunity to consider strengthening its e-commerce content and outreach with a dedicated link building strategy.
Shaping your SEO Strategy with Topics
Comparison Data from Topics is instrumental in a data-driven SEO strategy and can help:
- Focus on building backlinks in underperforming categories to diversify and increase topical authority.
- Develop content tailored to high-value categories where competitors have strong scores.
- Identify websites that align with specific industries or niches.
The Importance of Topics in SEO
Topical authority is a critical factor in SEO. Search engines value relevance and trust within specific subject areas, making it essential for websites to establish themselves as authorities in their industry. Topics offers SEO professionals:
- A competitive advantage - Stay ahead by identifying competitors' topical strengths and weaknesses.
- Improved website performance - Build a well-rounded backlink profile that aligns with high-value categories in your industry.
- The opportunity to refine content strategies - Create content that resonates with your target audience and strengthens your websites topical trust.
Learn How to Increase your Relevance and Authority
The Topics section of the Majestic Comparator Tool can help understand and improve your websites authority across various subject areas. By leveraging comparative backlink data insights, SEOs and digital marketers can make data-driven decisions to enhance their backlink profile and digital PR strategy, refine content focus, and boost organic performance.
Explore the Comparator Tool today and unlock the potential of topic-based comparative data insights for your SEO and Digital Marketing success.
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