Link Context: Discover the True Value of your Backlinks
Link Context is an advanced backlink checker tool for SEOs and Digital Marketers that reveals how backlinks exist in their natural habitat, providing insights into link quality and relevance. Typically, backlink checkers show you simple connections between pages. Link Context identifies and reports the "environment" surrounding the content of your backlinks. This is broken down to show nearby internal and external link patterns, link density and positioning within the page as well as editorial context vs directory placement. This report also provides link proximity analysis.
What is Link Context?
Link Context goes beyond basic backlink analysis and provides detailed data about the context in which a backlink exists. By examining the surrounding text, nearby links, and the link placement on the page, Link Context can provide a comprehensive view of backlink relevance and quality. Unlike traditional backlink checkers, Link Context highlights the content surrounding a link, nearby links, and overall page structure. This data provides powerful insights that can help evaluate the effectiveness of link building strategies and campaigns.
Key Features of Link Context
- Visual Link Context allows users to see the precise location of a link on a page, along with surrounding content and nearby links. This is especially useful for understanding whether a backlink is editorial or from a directory listing.
- Link Density calculates the density of links in the area where the backlink is located, helping users identify high-value links in low-density contexts or avoid low-quality, high-density links.
- Link Position highlights the position of a backlink on the page, if in the header, the main body of the page, or the footer, offering insights into its prominence and potential impact on SEO Performance and capability to generate referral traffic.
- Link Distribution shows how links are distributed across the page, providing a clear picture of link placement and its consequential implications for SEO.
Why is Link Context Important for SEO?
Link Context is a powerful backlink checker tool used to analyse backlinks by providing contextual insights, such as whether a backlink is placed naturally within editorial content or buried in high-link-density areas. These insights can help:
- Evaluate the quality of a backlink: Quickly identify high-value backlinks and filter out those of a lower quality.
- Competitive Analysis: Discover editorial backlinks to competitors and evaluate their context to refine your strategy.
- Content Audits: Identify gaps and opportunities for optimal link placement.
- Link Building: Prioritize outreach to websites with high-quality link opportunities based on contextual data.
Benefits of Link Context
Link Context reduces the manual effort in analysing backlinks, their placement and relevance. Integrating metrics such as Trust Flow, Citation Flow, and Topical Trust Flow provides actionable insights that help understand performance and authority. Link Context enables SEO professionals to focus on the analysis rather than spending hours sorting raw data.
How to Use Link Context
Using Link Context in Majestic Site Explorer is straightforward and intuitive:
-
Accessing Link Context:
Navigate to the Link Context section of Majestic's Site Explorer and enter a domain, sub-domain or URL. In the screenshot, we analyse the backlink context for whamageddon.com.
-
The Link Context Report:
An Example Table Row for a Backlink in Link Context This screenshot focuses on a table row displaying the context of backlinks associated with a domain page. Each row corresponds to a specific backlink, offering data and detailed insights into its placement and features.
Key columns include:
- Source URL: The URL where the backlink is located.
- Anchor Text: The clickable text of the backlink provides SEO value when optimised with relevant keywords.
- Surrounding Text: A snippet of the text surrounding the link, which helps assess the backlink's relevance and contextual placement.
- Link Density: A numeric value indicating the concentration of links in the vicinity of the backlink. Lower density signals a higher-quality link (e.g., editorial links).
- Position on Page: Indicates whether the backlink is at the top, middle, or bottom.
-
Visual Representations:
An Example Link Density Distribution Graph The Link Density Distribution Graph provides a visual overview of the density of links across the page. It highlights whether the link resides in a high or low-density area to quickly identify the most valuable backlinks.
-
Metrics Provided for Analysis:
Source URL Flow Metrics Next to each backlink entry are Trust Flow and Citation Flow metrics:
- Trust Flow: Measures the link's quality based on the source's trustworthiness.
- Citation Flow: Evaluates the number of backlinks pointing to the source URL and helps predict how influential a URL might be based on how many sites link to it.
These metrics, combined with the contextual data, allow Digital Marketers and SEOs to make informed decisions about backlink quality and link building strategies.
-
Filtering and Sorting:
Majestic Link Context Filtering and Sorting Panel Filter and sort backlinks using any of the 16 filters available. For example, sorting by Link Density can help you prioritise links in low-density, high-value contexts.
-
Identifying Competitor Backlinks:
Link Context identifies backlinks pointing to competitors in similar contextual setups. Neighbouring links in the same context can reveal opportunities for outreach or content improvement.
-
Practical Applications:
Based on Link Context insights, SEOs and Digital Marketers can:
- Prioritize outreach to domains with high Trust Flow and optimal Link Density.
- Identify backlinks that require optimisation, such as adjusting anchor text or improving surrounding content relevance.
- Spot opportunities for new backlinks by analysing related links or competitor placements.
Link Context can streamline backlink analysis, allowing SEOs to focus on impactful link-building strategies and improve overall website performance.
Try Link Context
If you're seeking a backlink checker tool, Link Context provides strategic insights and reliable data to understand the quality and relevance of backlinks based on their position. By leveraging the backlink data provided by Link Context, SEO professionals and Digital Marketers can enhance their link building strategies, improve website performance, and stay ahead of the competition. Try Link Context today and discover the true potential of your backlink profile.
Try It!Want to find out more about Link Context?
Grab our 24-page detailed Link Context guide.
With a foreword by Dixon Jones, this essential guide will explain Link Context, show you some tips and tricks on to how it can drastically reduce your link auditing time, and give advice on how to use your competitors to find the best link opportunities.
It's completely free, just click or tap on the link to instantly start your download, no email needed.
Get your free Link Context guide
(1.1MB PDF)
Alternatively, if you would like to learn more about Link Context on site, visit our dedicated Link Context Page.
More on Link ContextFree SEO Tools - Site Explorer Backlink Profile Data
Majestic provide free SEO Tools, backlink profile data with Site Explorer. You can access a changing example of free backlink profile data on Site Explorer without signup or validation. We've made this easy to access - just press the orange search icon on the homepage.
The SEO Tools in Site Explorer have a low price of entry, included on the Lite plan at just $49.99 per month. For more details of the subscriptions on offer, please visit our plans and pricing page to view without commitment.
* Access to some SEO tools or resources on Majestic.com are dependent on plan and resources.